Amala: A Luxury Tourism Destination in the Kingdom

The Amala Project is a live example of Saudi Arabia’s ambitious 2030 vision towards a more sustainable and brighter future. It aims to transform Saudi Arabia into a global tourism hub, attracting visitors from around the world while preserving the region’s natural environmental heritage.

The Amala Project spans three main areas: the Red Sea coastline, the island, and the Triple Bay area. It will be a tourist destination combining breathtaking natural beauty and ultimate luxury. The project has been designed with precision and elegance, highlighting intricate details and achieving environmental sustainability. This new Red Sea gem will offer a unique experience for visitors and citizens alike, allowing them to relax in the heart of nature while enjoying luxurious resorts and world-class sports facilities.

Through this article, we will highlight the most important information regarding the Amala Project, which will redefine luxury tourism in Saudi Arabia.

Where is the Amala Project?

The Amala Project is located in a strategic and highly vibrant area on the northwestern coast of Saudi Arabia, specifically in the Tabuk region, which includes the Prince Mohammed bin Salman Reserve. Amala is situated between the cities of Neom and Al-Wajh, a region that enhances the ambitious Vision 2030. The strategic location of the Amala Project offers the following:

Proximity to the Red Sea Coastline: It extends over 200 km along the coastline, offering tourists and residents captivating views of sandy beaches and crystal-clear waters.
Biodiversity Features: The location is characterized by picturesque natural landscapes, including marine forests and coral reefs, making it an ideal destination for marine adventures and activities.
Proximity to Large Projects: The Amala Project is located near the ambitious Neom project, which makes it easily accessible via various routes.

Also Read: Major Projects in the Western Region

What is the size of the Amala Project?

The Amala Project is designed on an expansive area exceeding 4,000 square kilometers. The developing company has successfully utilized this vast space to create a comprehensive tourist community combining luxury, sophistication, and sustainability. This area includes:

Magnificent natural reserves, such as beautiful coral reefs, green valleys, towering mountains, and stunning beaches, all aiming to preserve biodiversity and marine life.
A wide range of the most luxurious beaches and sandy shores extending along the Red Sea.
Entertainment and sports facilities: Designated areas for sports and recreational activities, including water sports, golf courses, and mountain trails for hiking and cycling.

Main objectives of the Amala Project

The Amala Project is a Saudi initiative aiming to provide a luxurious, integrated community centered around the development of a high-end tourist destination along the Red Sea coast. The main goals of the project are:

Promoting economic growth and diversity: By diversifying income sources and reducing dependence on oil, attracting global foreign investments, and creating up to 50,000 direct and indirect job opportunities for Saudi citizens by 2030 in various fields such as hospitality, tourism, and services. It will also contribute an annual local income of 11 billion riyals once fully operational by 2030.
Developing a luxury tourism destination: The Amala Project aims to offer an upscale tourism experience through an integrated community with world-class hotels, resorts, and entertainment and essential facilities to attract visitors from all over the world.
Health and sports development: Providing the world’s most distinguished luxury wellness and sports tourism, with the establishment of specialized centers for physiotherapy, spas, and relaxation in breathtaking natural settings. Visitors can enjoy a wide range of activities, including yacht clubs, world-class sports facilities, horse riding, golf, tennis, and camel racing.
Enhancing local culture and Saudi heritage: This is achieved through cultural experiences reflecting Saudi Arabia’s authentic traditions, showcasing its fine arts, handicrafts, and famous local cuisine.
Sustainability and environmental conservation: The project adheres to environmental sustainability standards in all its aspects, including preserving natural resources, relying on renewable energy sources, and maintaining the biodiversity of flora and fauna, such as mangrove trees, coral reefs, and seagrass, to ensure the continued health of the ecosystem.

Also Read: Upcoming Hotels in Saudi Arabia

What are the key features of the Amala Project?

The Amala Project stands out for its numerous features and characteristics that make it a unique and diverse destination compared to other projects. It is often referred to as the “Riviera of the Middle East” due to its similarities to the French Riviera. Below are the key features of the Amala Project:

Its highly strategic and vibrant location offers stunning natural views and being close to luxury cities like Neom.
Innovative designs that blend modernity and luxury, seamlessly integrated with the natural beauty of the environment, making it a realm of art, creativity, and sophistication.
Offering cultural experiences that reflect Saudi Arabia’s rich heritage and history.
Exceptional standards of hospitality, sustainability, and relaxation, introducing a new lifestyle filled with luxury, tranquility, and well-being.

Projects of the Amala

The Amala Project includes several sub-projects that contribute to the overall achievement of its goals, aligning with Saudi Arabia’s ambitious Vision 2030. Some of its main components are as follows:

World-class golf courses, water activity centers, cultural villages, museums, and historical exhibitions.
State-of-the-art hospitals and health centers.
Schools and educational centers of international standards.
Luxury global shopping centers, as well as high-end restaurants and cafes serving local and international delicacies.

Triple Bay

Triple Bay, also known as the Three Bays, is one of the most luxurious Amala sub-projects aimed at creating an integrated community for health, sports, and leisure. It is designed on an area of 1.5 million square meters in a highly strategic location on the Red Sea coastline, making it easily accessible from all directions. It includes breathtaking mountains and pristine marine waters adorned with beautiful coral reefs. The developer’s design for Triple Bay includes:

Construction of 40 luxurious residential buildings, including global hotel brands providing nearly 1,300 rooms, offering unmatched experiences.
8 luxury resorts providing complete privacy and a relaxing experience amidst the beauty of nature.
World-class spas offering top-notch health and wellness programs, such as yoga, massage, and medical treatments.
Fitness centers, large gyms equipped with the latest fitness equipment, and specialized experts.

Yacht Club

The Yacht Club is a dedicated marina located in the Prince Mohammed bin Salman Nature Reserve, designed to provide a luxury marine experience and promote marine tourism. It covers an area of 7,900 square meters and was announced by the developer, HKS, in mid-2022. Its design is highly professional and inspired by the natural rock formations and traditional architecture. The club offers guests stunning panoramic views of the Red Sea coastline and a fresh breeze from all directions. The Yacht Club includes:

Four floors, including a fantastic and unique swimming pool.
A luxurious marina designed with world-class specifications, 80 meters long, to accommodate a variety of large, luxurious yachts and leisure trips.
Elegant reception lounges providing comfortable areas for relaxation while enjoying breathtaking panoramic views.

A luxury café and restaurant offering exquisite local and international dishes.
A business suite with a private pool and relaxation area.

Marine Life Institute

The Marine Life Institute is an innovative project that supports Saudi Arabia’s ambitious Vision 2030. It is designed to reflect the kingdom’s commitment to promoting scientific research and is located at the Triple Bay marina within the Amala destination. Covering 10,340 square meters, the institute consists of three floors, one above ground and two below. Visitors are treated to mesmerizing panoramic views of the Red Sea. The design of the Marine Life Institute is inspired by coral reefs, with concrete cast into special molds to take the shape of coral formations. The interior integrates display facilities with the building’s infrastructure, allowing for spherical hanging tanks showcasing vibrant marine life. Visitors will embark on an exciting, educational journey to explore the natural wonders of the Red Sea, including the restoration of marine habitats, and learn about environmental conservation projects. This ensures that the institute offers a truly unique experience.

Developer of the Amala Project:

The Red Sea International Company is the main developer of the ambitious Amala Project. This company, a closed joint-stock entity fully owned by the Public Investment Fund, is a leading Saudi company in developing and implementing various large-scale projects across housing, tourism, commercial services, infrastructure, and healthcare. Founded in 2018 under the name Red Sea Development Company, it was later rebranded to Red Sea International. The company is the driving force behind several major Saudi projects, such as the Red Sea Project, which began welcoming visitors in 2023, and the Amala Project, which is under construction and expected to start welcoming visitors in 2025.

Phases of the Amala Project:

The Amala Project includes several phases aimed at achieving comprehensive and sustainable development. Below is a detailed breakdown of the phases:

2017-2018: Phase 1 focused on design and planning. In 2017, the project was launched, followed by feasibility studies in 2018 to identify opportunities and challenges, and the development of the project’s initial architectural design.
2019-2020: This phase involved laying the project’s foundation and starting infrastructure work, including road networks and essential facilities. It also saw the development of the first eight resorts with over 1,300 hotel rooms.
2021-2025: This ongoing phase includes construction of additional facilities, including more luxurious resorts and the Yacht Club. By 2025, full implementation of all basic facilities and amenities, including healthcare centers, education, and shops, is expected to be completed.

The Amala Project and Vision 2030

As mentioned above, the goals of the Amala Project align with Saudi Arabia’s ambitious Vision 2030, which aims for economic diversification, sustainable development, and the growth of Saudi tourism, positioning it as one of the world’s top tourist destinations. The project also seeks to improve the quality of life for citizens, residents, and tourists. Additionally, the Amala Project is in line with the kingdom’s broader vision of establishing Saudi Arabia as a leader in luxury tourism through the development of unique tourism projects that have never existed before, attracting tourists and visitors from all over the world.

The Amala Project also aims to develop infrastructure that supports luxury tourism by building and constructing the finest roads, tourist facilities, ports, and airports, all while relying on innovative modern smart technologies in construction and building works to enhance operational efficiency and improve the visitor experience.

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